For growth leaders in logistics, supply chain & distribution
Formula L4 is a sales operating system. It takes your growth strategy all the way to the front line, built into the business, led by your managers, sold by your team, and kept in sync as everything changes. It's the system every growth company needs and almost none has actually built.
The problem
You set the strategy. You communicated it. That's the part most leaders get right, and it's easy to assume it's enough. It isn't. Communicating a strategy doesn't stop your comp, your process, and your rhythms from quietly rewarding something else. It doesn't teach your managers to coach it. It doesn't give your sellers the skills and the resources to run it in front of a customer. That's where strategy quietly disappears, not for lack of a plan, and not for lack of saying it out loud. Formula L4 closes that distance: it builds the commercial strategy, wires it into your systems, equips your leaders to lead it and your sellers to sell it, and keeps all four in sync as the market moves. The strategy was never the hard part. Neither was the training. Keeping all of it in sync is.
Your guide
18 years inside logistics, supply chain, distribution, and professional services. Not observing from the outside, working in it. A decade at C.H. Robinson designing enterprise sales systems before building Formula L4. We know the difference between a market problem and a system problem, because we've seen both, across enough organizations to recognize yours before you finish describing it.
How it works
No 90-day discovery projects before anything happens. No frameworks that sit on a shelf. Every step produces something real, and hands off cleanly to the next. Click any step to see the detail.
Take the Sales Strategy Alignment Check. Eight questions, about seven minutes, no email needed to see your result. You'll see exactly where your strategy and your system pull apart.
Results in the field
TMC's logistics division was growing, but their account managers were leaving revenue on the table. Leaders kept jumping in to help close business. With nearly 100 sellers, that wasn't sustainable.
We built a 9-month program around their real accounts, their real customers, and their specific growth goals. Each manager selected an account and grew it 30% using the frameworks and approaches developed throughout. Practical. Measurable. Built to last.
"What they've put together is the best way to fast track an employee from average to outstanding."
David Bennett, VP Logistics, TMC Transportation"Nobody better at organizing, facilitating and driving results from strategic sessions. She combines creativity with leadership goals to drive real conversation, and results."
Jason Luedtke, President
"The feedback from every single person who went through it: 'they get my struggle.' Specific things, discovery calls, asking questions, overcoming objections."
Shane Conaway, Sr. Manager of Professional Development
"We've dealt with consultants before. They rarely have this depth of industry knowledge. The team is already implementing what they learned and seeing results."
John Gaudet, Chief Commercial Officer
Trusted by revenue leaders across logistics, supply chain, distribution, and B2B services
What's at stake
The leaders who sustain growth through hard markets are the ones whose organizations were built to run without them carrying the weight. That's not a function of talent. It's a function of design.
Why we're different
Two paths forward
Where you start depends on what your organization needs most right now. A strategy you can execute, or the development to execute the strategy you already have.
Start with The Growth Activation Sprint, a focused engagement that activates one real shift and reads where your whole system is strong and where it's leaking. From there, the Formula L4 Partnership delivers the full operating system: process, leadership, and the skill development cadence that makes it run without you carrying it.
The Growth Activation Sprint proves one shift and surfaces your team's specific competency gaps. From there, the Formula L4 Growth Platform gives your leaders the development library, LIFT Method delivery tools, and manager coaching cadence to run the skill-building themselves, with your strategy as the guide.
Ready?
Book a 30-minute Growth Momentum Review, no prep required. Holly will tell you exactly what the right next step is for your situation. Not ready to talk yet? The Sales Strategy Alignment Check gives you an immediate read on where your strategy and your system pull apart.
Every quarter without a system is a quarter you're not getting back.