# Formula L4

> Sales-system consultancy serving small-to-mid and mid-market scaling logistics, supply chain, and distribution companies. Designs and installs the sales systems that produce predictable growth past the current revenue ceiling.

Founded by Holly LaBoda. Works with VPs of Sales, CROs, and CCOs at mid-market scaling logistics, supply chain, and distribution companies, including PE-backed firms, where the sales operation that got the business to its current revenue tier won't carry it to the next.

## Services

- Growth Momentum Review: diagnostic working session that identifies which system constraint is blocking growth and what to do about it.
- Sales system design & deployment: designing and installing the complete sales system that produces predictable growth.
- Sales training: skill development and rep onboarding built into the complete system, not generic off-the-shelf curriculum.
- Sales leadership advisory: ongoing strategic partnership with senior sales leaders (VPs of Sales, CCOs, CROs).
- Strategy deployment workshops: working sessions that equip sales teams and managers to execute the strategy your company has set.
- Sales leadership development: capability building for sales leaders across every level the system depends on, from front-line and second-line sales managers through senior sales leadership.

## Key pages

- [Home](https://www.formulal4.com/home)
- [The OS](https://www.formulal4.com/os)
- [How We Work](https://www.formulal4.com/how-we-work)
- [About Formula L4](https://www.formulal4.com/team)
- [Insights](https://www.formulal4.com/insights)
- [Speaking](https://www.formulal4.com/speaking)
- [Growth Inflection Signals diagnostic](https://www.formulal4.com/growth-inflection-signals)
- [Book a Growth Momentum Call](https://www.formulal4.com/meetings/hollylaboda/growth-consult)

## Industry presence

TMSA Board of Directors since 2021. Active member of TIA and the Minnesota Transportation Alliance.

## Founder

Holly LaBoda. 18 years in complex B2B sales organizations. 10 years at C.H. Robinson designing enterprise sales systems. 8 years building growth systems for 3PLs, asset-based carriers, freight brokerages, and distributors. LinkedIn: https://www.linkedin.com/in/hollylaboda/