--- title: The best (and most under-utilized) lead source | Built for This · Formula L4 description: There are hundreds of places you and your team can go to source leads - high tech solutions and very low-tech classic approaches. But there is one approach that is both widely underutilized AND super effective. In fact, across the board buyers are four times more likely to buy from you if you use this approach. Curious? Check out this video for more details and a process to get more of these types of leads.This was a little experiment in communication styles, but also gives you a preview of some image: https://www.formulal4.com/hubfs/Imported_Blog_Media/hqdefault.jpg --- [![Formula L4](https://www.formulal4.com/hubfs/FormulaL4_Primary_WhiteLogo_Large.png)](https://www.formulal4.com) - [Home](https://www.formulal4.com/home) - [The OS](https://www.formulal4.com/os) - [The Operating System](https://www.formulal4.com/os) - [The Growth Platform](https://www.formulal4.com/growth-platform) - [How We Work](https://www.formulal4.com/how-we-work) - [About](https://www.formulal4.com/team) - [Insights](https://www.formulal4.com/insights) - [Speaking](https://www.formulal4.com/speaking) - [Client Login](https://formulal4.learnupon.com/) - [Book a Growth Momentum Review](https://www.formulal4.com/meetings/hollylaboda/growth-consult) [Home](https://www.formulal4.com/home) [The OS](https://www.formulal4.com/os) [— The Growth Platform](https://www.formulal4.com/growth-platform) [How We Work](https://www.formulal4.com/how-we-work) [About](https://www.formulal4.com/team) [Insights](https://www.formulal4.com/insights) [Speaking](https://www.formulal4.com/speaking) [Client Login](https://formulal4.learnupon.com/) [Book a Growth Momentum Review](https://www.formulal4.com/meetings/hollylaboda/growth-consult) [Insights](https://www.formulal4.com/insights) · Built for This · # The best (and most under-utilized) lead source There are hundreds of places you and your team can go to source leads - high tech solutions and very low-tech classic approaches. But there is one approach that is both widely underutilized AND super effective. In fact, across the board buyers are four times more likely to buy from you if you use this approach. Curious? Check out this video for more details and a process to get more of these types of leads.This was a little experiment in communication styles, but also gives you a preview of some ![Holly LaBoda](https://www.formulal4.com/hubfs/cf4a8f3a-f8c3-40bc-9904-8c147672e61e.png) Holly LaBoda Founder · Formula L4 January 4, 2023 Built for This ![](https://www.formulal4.com/hubfs/Imported_Blog_Media/hqdefault.jpg) Listen to this article # The best (and most under-utilized) lead source - ![Writer: Holly LaBoda](https://www.formulal4.com/hubfs/Imported_Blog_Media/ACg8ocKjk9KWsJ6ToFMafxblpDJF-lZ5Za-avr79bfUQCDif8w=s96-c-Jan-05-2026-07-26-51-1011-PM.jpg) [Holly LaBoda](https://www.luminariesconsulting.com/profile/holly/profile) - Jan 4, 2023 - 1 min read There are hundreds of places you and your team can go to source leads - high tech solutions and very low-tech classic approaches. But there is one approach that is both widely underutilized AND super effective. In fact, across the board buyers are **four times** more likely to buy from you if you use this approach. Curious? Check out this video for more details and a process to get more of these types of leads. This was a little experiment in communication styles, but also gives you a preview of some of the content from our new blended learning program - [Targeted Prospecting](https://logisticssalesacademy.thinkific.com/courses/targeted-prospecting?__hstc=17059494.48b498a23f6f66d8fc819128d999a056.1767059263289.1767059263289.1767059263289.1&__hssc=17059494.8.1767059263289&__hsfp=1936580737). How do you feel about written versus video newsletters? Let us know! - [Sales](https://www.luminariesconsulting.com/blog/categories/sales) - [Account Management](https://www.luminariesconsulting.com/blog/categories/account-management)       [Back to Built for This](https://www.formulal4.com/insights) Share this article Built *for This.* Formula L4 Newsletter & Insights Strategy is built in the boardroom. It lives or dies in the field. Practical thinking on getting a growth strategy all the way to the front line. Published by Holly LaBoda. Written by ![Holly LaBoda](https://www.formulal4.com/hubfs/cf4a8f3a-f8c3-40bc-9904-8c147672e61e.png) Holly LaBoda Founder · Formula L4 Facilitator, growth strategist, and the person growth leaders call when their organization has outgrown how it operates. M.S. Performance Improvement. 18 years inside logistics, supply chain, and distribution. Take the next step See where your strategy breaks down Eight questions, about seven minutes, no email needed. See exactly where your strategy and your system pull apart. [Take the Alignment Check →](https://www.formulal4.com/alignment) Talk with Holly 30 minutes to find out if your situation is one we can help with. [Book a Growth Momentum Review](https://www.formulal4.com/meetings/hollylaboda/growth-consult) What's next ## From reading *to executing.* The thinking is free. The system that makes it real is what we build together. Start with the Sales Strategy Alignment Check — or book a Growth Momentum Review directly. [Take the Alignment Check](https://www.formulal4.com/alignment) [Book a Growth Momentum Review](https://www.formulal4.com/meetings/hollylaboda/growth-consult) No commitment required · Logistics · Supply Chain · Distribution · Professional Services [![Formula L4](https://www.formulal4.com/hubfs/FormulaL4_Primary_WhiteLogo_Large.png)](https://www.formulal4.com) [Home](https://www.formulal4.com/home) [The OS](https://www.formulal4.com/os) [How We Work](https://www.formulal4.com/how-we-work) [About](https://www.formulal4.com/team) [Insights](https://www.formulal4.com/insights) [Speaking](https://www.formulal4.com/speaking) [Growth Inflection Signals](https://www.formulal4.com/growth-inflection-signals) [Client Login](https://formulal4.learnupon.com/) [holly@formulal4.com](mailto:holly@formulal4.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Holly LaBoda", "sameAs" : [ "https://www.linkedin.com/in/hollylaboda/" ], "url" : "https://www.formulal4.com" }, "dateModified" : "2026-01-05", "datePublished" : "2023-01-04", "description" : "There are hundreds of places you and your team can go to source leads - high tech solutions and very low-tech classic approaches. But there is one approach that is both widely underutilized AND super effective. In fact, across the board buyers are four times more likely to buy from you if you use this approach. Curious? Check out this video for more details and a process to get more of these types of leads.This was a little experiment in communication styles, but also gives you a preview of some", "headline" : "The best (and most under-utilized) lead source", "image" : "https://5182301.fs1.hubspotusercontent-na2.net/hubfs/5182301/Imported_Blog_Media/hqdefault.jpg", "mainEntityOfPage" : { "@id" : "https://www.formulal4.com/insights/post/the-best-and-most-under-utilized-lead-source", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.formulal4.com/hubfs/FormulaL4_Primary_WhiteLogo_Large.png" }, "name" : "Formula L4" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Holly LaBoda", "url" : "https://www.formulal4.com/insights/author/holly-laboda" }, "dateModified" : "2026-01-05T19:26:54.769Z", "datePublished" : "2023-01-04T06:00:00.000Z", "headline" : "The best (and most under-utilized) lead source", "image" : [ "https://www.formulal4.com/hubfs/Imported_Blog_Media/hqdefault.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.formulal4.com/insights/post/the-best-and-most-under-utilized-lead-source", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.formulal4.com/hubfs/FormulaL4_Primary_WhiteLogo_Large.png" }, "name" : "Formula L" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.formulal4.com/#organization", "@type" : "Organization", "alternateName" : "Formula L", "areaServed" : { "@type" : "Country", "name" : "United States" }, "description" : "Sales-system consultancy serving small-to-mid and mid-market scaling logistics, supply chain, and distribution companies. Designs and installs the sales systems that produce predictable growth past the current revenue ceiling.", "founder" : { "@id" : "https://www.formulal4.com/#holly-laboda" }, "knowsAbout" : [ "Sales system design", "Sales leadership development", "Sales training", "Sales operations consulting", "Logistics industry sales", "Supply chain sales", "Distribution industry sales", "Mid-market sales transformation" ], "logo" : "https://www.formulal4.com/hubfs/FormulaL4_Primary_WhiteLogo_Large.png", "name" : "Formula L4", "sameAs" : [ "https://www.linkedin.com/company/formula-l" ], "url" : "https://www.formulal4.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.formulal4.com/#holly-laboda", "@type" : "Person", "description" : "Founder of Formula L4. Sales-system consultant working with VPs of Sales, CROs, and CCOs at mid-market scaling logistics, supply chain, and distribution companies.", "jobTitle" : "Founder", "knowsAbout" : [ "Sales system design", "Sales leadership development", "Sales training", "Logistics industry sales", "Supply chain sales", "Distribution industry sales" ], "name" : "Holly LaBoda", "sameAs" : [ "https://www.linkedin.com/in/hollylaboda/" ], "url" : "https://www.formulal4.com", "worksFor" : { "@id" : "https://www.formulal4.com/#organization" } } ```