Speaker Kit & Media Resources · For event organizers and podcast hosts
Thanks for having me. Below: bios in four lengths, headshots, logos, talking points, signature talks, and media links. Copy is ready to paste. If you need a custom format or anything that isn't here, reach out directly.
Stage / Podcast Intro
Use as-is or adapt to your style. Designed to be read in 45–60 seconds.
Today's guest has spent 18 years inside logistics, supply chain, and distribution organizations — not studying them from the outside, but working in them. She's worked alongside hundreds of sales leaders and thousands of sellers, and she's built her career around one idea: that the ceiling on most organizations' growth isn't talent, isn't market, and isn't effort. It's the system underneath the growth, and that's fixable. She's the Founder and Chief Growth Officer of Formula L⁴, a sales operating system built for logistics, supply chain, and distribution leaders who've outgrown how they operate. Please welcome Holly LaBoda.
Bios
Four versions, ready to paste. Each is written to be used as-is. The brand mark is Formula L4 in writing — pronounced "Formula L" when spoken (the 4 is silent).
Action Photos
For event promotion, social posts, and program materials. All approved for use.
Logo & Brand Assets
Two logo versions for different background contexts. Brand colors below.
Use on dark backgrounds. Standard version for most promotional materials, slides, and social graphics.
Download PNG
Use on light or white backgrounds only. For print materials or light-background digital placements.
Download PNGHex values for digital use.
Talking Points & Topics
Use these as conversation starting points, episode descriptions, or pre-interview prep. All are areas where Holly has deep, practical experience.
When effort becomes the operating model, organizations have already outgrown their systems. Holly explains what system-led growth looks like and why it's the only kind that compounds.
Most logistics organizations have a clear strategy at the top and something very different happening in the field. Why that gap exists, what creates it, and how to close it without heroics.
The hero is your best rep, your biggest account, your most favorable market, or you yourself. Hero-led growth is fragile. Holly makes the case for building the system instead.
The leadership layer is the most important variable in closing the gap between strategy and execution. It's also the least developed. What happens when you fix that, and what it costs when you don't.
Logistics sales teams are sitting on more value than they know how to sell. Why teams default to price, and the specific skills that shift conversations from rate to impact.
It's not more training. It's not motivation. It's understanding what top performers actually do differently, and building the system that makes that teachable, transferable, and durable.
For Speaking Events
Five proven talks, all available as keynotes or extended working sessions. All can be customized to your audience.
Past Appearances
Recent and notable appearances for reference, cross-promotion, or show notes.
Links & Social
For Event Organizers
