Stop chasing growth. Start driving it.

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Formula L4 is the operating system that transforms sales organizations into predictable, scalable growth engines.

You're building something great - but your growth engine isn't running the way it should.

 

Markets shift. Conditions change. Talent leaves. The winners are the teams who know how to sell with clarity, discipline, and consistency, no matter what's happening around them.

If you’re facing any of this, you’re in the right place:

Deals stalling or disappearing without a clear cause.

Reps leaning on price instead of delivering value

Inconsistent execution across accounts, stages, or roles

Leaders spending too much energy pushing, correcting or chasing

Processes and systems that create friction instead of eliminating it

A pipeline that doesn't match your revenue goals

Your growth shouldn't depend on heroics, luck, timing, or market conditions. It's simply too important to be that fragile. It should be growth by design: intentional, disciplined, and built to scale.

 

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I've spent years helping sales leaders build sustainable, scalable sales functions.

In that time, I’ve seen every challenge in the book, and I know what consistently holds teams back, regardless of industry or market conditions.

Before Formula L4, I spent years working internally at high-growth organizations, then anoth 8 years as the founder of a sales development company, where we developed sales skills, built winning GTM strategies, and helped leaders increase the maturity and resilience of their revenue organizations.

Across every engagement, one truth became impossible to ignore:

Most organizations don’t struggle because of bad markets or bad people.
They struggle because their sales function wasn’t intentionally designed to scale.

If you’ve ever:

  • Hired a brilliant sales leader or experienced seller and not seen the results
  • Wondered why your team keeps competing on price
  • Tried to understand why customers are churning
  • Felt frustrated that your leaders are a bottleneck
  • Wished you could trust your team to sell the way you want them to

…then you’re not alone — and this is the solution you’ve been searching for.

You'll be in good company

We've helped sales teams, founders, and revenue leaders across logistics, supply chain, distribution, and B2B services create scalable, disciplined growth systems that work. Between our founder's inside experience and our clients today, we have the expertise to help you grow.

What changes when your sales function matures?

  • More wins per week
  • Bigger average deal size
  • Shorter sales cycles
  • Leaders finally leading, not chasing
  • A team you trust to execute without micromanagement
  • Customers who stay, expand, and refer

How it works

The Path to Real, Sustainable Growth

You can choose the path that best suits your organization's needs.

Guided Deployment

For organizations that want a proven system that they can fully own internally, and to get there faster than you would on your own (you need the path and the guide but are bringing your own muscle).

  • We serve as a guide as you clarify your strategy, build the system foundation, and equip your leaders.
  • Your teams adopt new behaviors through tailored learning journeys and reinforcement tools.
  • You own the operating system, with Formula L4 guiding the deployment and ensuring adoption sticks.

Full Partnership

For organizations with broader transformation needs, or limited deployment capacity (you need both the path and the muscle), we work hand in hand through the journey. 

  • We co-own the journey with you, embedding Formula L(4) across strategy, systems, leaders, and teams.
  • We provide ongoing reinforcement, coaching, and measurement to ensure sustained impact.
  • Together, we build a culture of continuous learning and scalable growth, supported by dashboards, playbooks, and leader-first enablement

What They're Saying

There is nobody better at organizing, facilitating and driving results from strategic business sessions. She combines creativity with goals from leadership to drive collaborative conversation and results. She also demonstrates flexibility, adapting the session(s) to align with the conversation, ultimately staying focused on the end result. Jason Luedtke, President
“The level of comfort that we had with (this team) was more important than bidding this out to nine different companies. They have a great resume, a great body of work, and a ton of experience. Their consultative nature and the way they got to know us individually, made us want to dive in.” Mike Crist, SVP Logistics
This has been a great experience. We have dealt with consultants before, but they rarely have such in-depth knowledge of our industry. The team is already implementing what they learned and seeing results! John Gaudet, Chief Commercial Officer