Meet your secret weapons

“I built Formula L4 because leaders deserve growth that doesn’t depend on heroics or hope. Our sales operating system is the clearest path to sustainable growth.”

- Holly LaBoda

Our Story

Formula L4 was built from decades of working with organizations ranging from Fortune 200 enterprises to fast-moving SMBs. Across every size and industry, the same truth emerged: growth breaks systems, and hustle alone can't fix them. 

Our founder, Holly LaBoda, saw leaders trapped in cycles of firefighting, stakeholders demanding results without understanding the realities of selling, and teams stuck in a "flavor of the week" training loop that faded as quickly as it arrived. Whether a global salesforce or a scrappy startup, the symptoms were the same: 

  • Strategies recycled from other companies that don't fit the market or your buyers
  • Sellers improvising to make sales, relying on creativity and tenacity instead of smart strategies 
  • Leaders juggling reporting, coaching, and customer crises with no operating rhythm which means the important things get lost. 
  • Quick fixes - more headcount, new tools - that have to be ripped back when they don't deliver.

The insight was clear: strategic, sustainable growth can't rely on hustle or heroics. Real growth requires an operating system that makes execution easy, obvious, and inevitable.

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Partnering to Drive Growth

When we partner, you tap into a network of leaders and experts who know how to drive growth. We partner with these organizations in different ways to deliver the outcomes our clients need and stay nimble in this ever-changing marketplace.

Extensions of the team

We are purposely small and nimble, and partnering with organizations like these help us quickly deploy the best, highest impact solutions for our clients

Kim

Kim Johnson

Fractional & Contract HR Leader

With 20+ years of experience across healthcare, medical device, manufacturing, and supply chain industries (for-profit, non-profit, and private equity), I specialize in building people-first, performance-driven cultures that align with business strategy and deliver measurable results.

Connect with Kim

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Sara Black

Sales & Revenue Enable-Mint

Enable-Mint is committed to enhancing sales and revenue results for food & logistics companies that believe in the potential of their people. Our goal is to empower organizations by providing fresh insights and action-based learning methods to optimize performance and foster sustainable growth.

Connect with Sara

Associations we support

To stay on top of the industry trends add more value to clients

Marketing & Talent Orgs

Organizations we trust who sometimes team up to deliver additional value to our clients

Sol-de-Naples-Logo-Square
We are a Florida-based marketing services firm, helping you find brighter, unconventional ways to reach your markets. Our no-nonsense savvy means you get focused ideas that have tangible goals and measurements associated with them. At Sol, you can always expect warm, bright, and optimistic interactions.
sync
SyncShow: We build strategy-first marketing programs to drive pipeline revenues for B2B Companies.
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ELEVATING YOUR WORKFORCE. ADVANCING YOUR BUSINESS.
Bringing professionals and employers together to build high-performing teams across all levels of supply chain, logistics, and operations.
MGL
We build the systems and infrastructure that turn random acts of marketing and sales into a reliable, scalable growth engine for manufacturers.
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From first click to final mile

Equip your business with a fractional marketing team delivering innovative strategies that drive clarity, connection, and conversion.

The values that drive our growth, and our customers. 

Working with us means you’ll feel the difference in how we operate. Formula L4 isn’t just a framework — it’s a philosophy. These values guide every engagement, every conversation, and every solution we design. They’re not slogans; they’re the way we show up for clients, partners, and each other.

No band-aids

We don’t patch symptoms (at least not for long). We solve root causes so growth holds.
 

Hard truths

 Sugarcoating growth gaps never helped anyone. Respectful candor is the name of our game.

Leave it better

We aren't just out to sell; we are committed to impact. Every system, team, and leader we touch ends stronger than before.

By design

We don't slap on random strategies or tactics, transformation only happens when growth is engineered with intention, clarity, and rigor.
Together, these values define the experience of partnering with us: tough love, lasting capability, and growth that doesn’t collapse under its own weight.

 

Schedule your free growth strategy session today!

© 2026 Formula L