Take the check
Four about the strategy you intend, four about what your system actually does. Nothing to look up and nothing to prepare.
Free · about 7 minutes · no email required to see your result, only to keep or send a copy
Landed here first? Read why the gap forms before you start.
What it measures
One about what your strategy implies, one about what your operating system actually rewards. The read is the gap between them.
If your strategy is built on long-term relationships but your comp pays out on this period's revenue, which one is your team actually optimizing for?
If you sell tailored solutions but every recent win looks the same, are you really selling solutions, or selling a product you describe as one?
If greatness means disciplined execution but the hiring bar rewards people who build their own play, whose version of the job is actually being run?
If winning means strategic position but your weekly rhythm watches activity, what are your managers training the team to value?
Common questions
A free, 7-minute diagnostic for sales leaders. Eight questions across four paired dimensions, time horizon, deal architecture, seller autonomy and measurement cadence, compare what your strategy implies against what your operating system actually rewards. It's grounded in Frank Cespedes's research in Aligning Strategy and Sales.
This isn't training and it doesn't teach a skill. It shows you where your stated strategy and your actual operating system, comp, pipeline reviews, hiring and cadence, are pulling in different directions, so you know what to fix before you invest in training or a new plan.
An overall read of Aligned, Drifting or Competing, plus a breakdown across all four dimensions. Each shows the gap between where your strategy points and where your system actually points.
Sales leaders, CEOs and CROs, especially at mid-market logistics, supply chain and distribution companies going through a growth transition, who suspect their results aren't matching their strategy and want to see exactly where the two are pulling apart.
You see your results immediately, with no email required. If you want to act on what you find, a 30-minute Growth Review is a working session on the specific gap, not a sales pitch.
One step left
Your results appear on the next screen either way. Add your details and we'll send you a copy to keep, plus a version you can forward to whoever else needs to see the gap.
Your alignment read
This check shows you where your strategy and system pull apart, not why or what to do about it.
Free · 30 minutes · no prep · no pitch
Grounded in Frank Cespedes, Aligning Strategy and Sales (Harvard Business Review Press).