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Formula L4 · Newsletter & Insights

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for This.

For leaders who realize their organization needs to catch up to their ambition. No frameworks. No motivation. No generic advice. Just what it actually takes to build a system-led growth organization — in logistics, supply chain, distribution, and professional services.

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100s
Of sales leaders worked alongside
1000s
Of sellers reached through this work

Written by Holly LaBoda — founder of Formula L4, facilitator, and the person growth leaders call when their organization has outgrown how it operates. Every post here is grounded in real organizations, real constraints, and what actually moves the needle.

Browse by All posts Kill the Hero Sales Systems Growth Strategy Leadership Logistics & Supply Chain The LIFT Method

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5 articles
You're not on hold! Takeaways from a multi-day virtual event
You're not on hold! Takeaways from a multi-day virtual event

You're not on hold! Takeaways from a multi-day virtual event Holly LaBoda Sep 27, 2020 3 min read September 26, 2020|Account Management, Change, Crisis, ...

Are You Growing or Dying?
Are You Growing or Dying?

Are You Growing or Dying? Holly LaBoda Jul 16, 2020 4 min read July 15, 2020 July is always a turning point in the year for me. Half the year is gone, the rest ...

Two Shifts Every Sales Team Should Be Making Now

Two Shifts Every Sales Team Should Be Making Now Holly LaBoda Jun 6, 2020 4 min read June 5, 2020|Change, Crisis, Leadership, Sales, Strategy, Team ...

Four Winning Sales Strategies that endure beyond Covid-19

Four Winning Sales Strategies that endure beyond Covid-19 Holly LaBoda May 14, 2020 2 min read May 13, 2020|Crisis, Sales, Strategy Adaptability is about the ...

What we hope the "next normal" brings

What we hope the "next normal" brings Holly LaBoda Apr 19, 2020 2 min read April 18, 2020|Change, Crisis, Leadership There is a lot that is challenging about ...

Growth Inflection Signals
Know which constraint is limiting your growth?

Five minutes. An immediate result. The Growth Inflection Signals tool identifies which of five patterns is limiting your organization right now — so you know exactly where to focus first.

Find my growth constraint →

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No commitment required · Logistics · Supply Chain · Distribution · Professional Services