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for This.

Strategy is built in the boardroom. It lives or dies in the field. No frameworks on a shelf. No motivation. No generic advice. Just what it actually takes to get a growth strategy all the way to the front line — in logistics, supply chain, distribution, and professional services.

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100s
Of sales leaders worked alongside
1000s
Of sellers reached through this work

Written by Holly LaBoda — founder of Formula L4, facilitator, and the person growth leaders call when their organization has outgrown how it operates. Every post here is grounded in real organizations, real constraints, and what actually moves the needle.

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5 articles
Maximizing your conference ROI: Effective prospecting strategies
Maximizing your conference ROI: Effective prospecting strategies

Maximizing your conference ROI: Effective prospecting strategies Holly LaBoda Nov 2, 2024 1 min read Updated: Nov 20, 2024 We are deep into another season of ...

Which Sales Methodology is Right for You?
sales process
Which Sales Methodology is Right for You?

Which Sales Methodology is Right for You? Holly LaBoda Oct 2, 2024 3 min read "What sales methodology do you subscribe to?" "None of them" I've been asked this ...

Developing confidence to lead insight-driven customer conversations

Developing confidence to lead insight-driven customer conversations Holly LaBoda Apr 2, 2024 3 min read When working with a team recently, I asked the group to ...

Speak to something your prospects actually value

Speak to something your prospects actually value Holly LaBoda Nov 13, 2023 2 min read Updated: Mar 14, 2024 “Oh yeah? How do you do that?” These are the magic ...

The best (and most under-utilized) lead source

The best (and most under-utilized) lead source Holly LaBoda Jan 4, 2023 1 min read There are hundreds of places you and your team can go to source leads - high ...

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No commitment required · Logistics · Supply Chain · Distribution · Professional Services