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Built
for This.

Strategy is built in the boardroom. It lives or dies in the field. No frameworks on a shelf. No motivation. No generic advice. Just what it actually takes to get a growth strategy all the way to the front line — in logistics, supply chain, distribution, and professional services.

See where your strategy breaks down →
100s
Of sales leaders worked alongside
1000s
Of sellers reached through this work

Written by Holly LaBoda — founder of Formula L4, facilitator, and the person growth leaders call when their organization has outgrown how it operates. Every post here is grounded in real organizations, real constraints, and what actually moves the needle.

Browse by All posts Kill the Hero Sales Systems Growth Strategy Leadership Logistics & Supply Chain The LIFT Method

All posts

5 articles
Get the most from your talent development solutions
Get the most from your talent development solutions

Get the most from your talent development solutions Holly LaBoda Jun 28, 2022 2 min read Updated: Mar 14, 2024 June 28, 2022|Leadership A challenging talent ...

3 ways to increase your sales coaching ROI
3 ways to increase your sales coaching ROI

3 ways to increase your sales coaching ROI Holly LaBoda Apr 23, 2022 3 min read Updated: Mar 14, 2024 April 23, 2022|Leadership, Sales, Team Effectiveness “I ...

3 Things your SKO (sales kick-off) needs

3 Things your SKO (sales kick-off) needs Holly LaBoda Nov 25, 2021 2 min read Updated: Mar 14, 2024 It's beginning to look a lot like… sales kick-off season? ...

Your customer: "What have you done for me lately?"

Your customer: "What have you done for me lately?" Holly LaBoda Mar 23, 2021 3 min read March 23, 2021|Account Management, Sales If I were to ask you to think ...

Driving Results: Roadmap to Key Account Growth

Driving Results: Roadmap to Key Account Growth Holly LaBoda Jan 15, 2021 1 min read Updated: Mar 14, 2024 January 14, 2021|Account Management, Sales, Strategy ...

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No commitment required · Logistics · Supply Chain · Distribution · Professional Services